Connecting with Customers Certification
Connecting with Customers
Connecting with customers is one of the most vital elements to the success of any business. You can have the greatest product or service available, but without communicating and connecting effectively with the market, it doesn't mean much.
This course provides a comprehensive insight into all the elements that define a successful relationship between a business and the existing and potential customers.
From the structures that need to be in place, to the habits and the skills that need to be entrenched into the culture of the organisation, this course will provide you with the tools you need to successfully connect with and satisfy the customers upon which your brand is built.
You Will Learn
- How to identify your target market (including defining your product and knowing your competition)
- Techniques for effectively engaging customers (including optimising your website and traditional media options)
- To use social media to effectively engage customers
- The science of creating, maintaining and optimising a customer database
- How to ensure that every customer has the best experience through mastering the art of the personal touch
Benefits Of Taking This Course
- You'll forge stronger relationships (and increase business) with your existing customers.
- You will attract new customers by learning fundamental marketing communication techniques
- Improve your social media reach and influence
- Be in control of your customer database and learn how to effectively make use of it
- Work strategically to communicate to the right market with the right message
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices

of achievement
This certificate is presented to
Your Name

For completing the
Connecting with Customers Certification
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor

Daniel Morgan
Daniel Morgan
Head of Academy

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.

Jordan Grierson
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.

Mason Malin
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.

Mihaly Galambosi
Amazing course with so much detail. All the modules are easy to read and flow from one subject to the next. It was really easy to enrol on the course too and I received my log in information the same day that I enrolled. I would recommend the course to anyone wishing to pursue a course in floristry.

Stacey Garside
An excellent course with up to date thinking based on good research about canine behaviours. I particularly liked the style of teaching. Suitable for all levels and had just the right touch.
I found it stimulating, encouraging and above all, not patronising. It will be very helpful to me on my road as an animal Reiki therapist working with a wide variety of breeds in a rescue centre. I am now much more aware of calming signals and subtle signals that the dog is ready to accept contact.
I would recommend it to anyone wanting to enhance their understanding and communication with dogs.

Lucy Lofting
Absolutely loved this course!! I am very happy with my experience in completing this online course with New Skills Academy.
It was an easy process and their website is very easy to get around. No stress over time limits. I worked through the course at my own pace, and from the comforts of my own home.
Very informative and loved the worksheet after each module which gave me a chance to really think about the work needed for the final test and gave me a chance to really understand each module.
I will definitely be putting what I have learned from the course into practice within our office.

Natalie Rogerson
Connecting with Customers
Connecting with customers is one of the most vital elements to the success of any business. You can have the greatest product or service available, but without communicating and connecting effectively with the market, it doesn't mean much.
This course provides a comprehensive insight into all the elements that define a successful relationship between a business and the existing and potential customers.
From the structures that need to be in place, to the habits and the skills that need to be entrenched into the culture of the organisation, this course will provide you with the tools you need to successfully connect with and satisfy the customers upon which your brand is built.
You Will Learn
- How to identify your target market (including defining your product and knowing your competition)
- Techniques for effectively engaging customers (including optimising your website and traditional media options)
- To use social media to effectively engage customers
- The science of creating, maintaining and optimising a customer database
- How to ensure that every customer has the best experience through mastering the art of the personal touch
Benefits Of Taking This Course
- You'll forge stronger relationships (and increase business) with your existing customers.
- You will attract new customers by learning fundamental marketing communication techniques
- Improve your social media reach and influence
- Be in control of your customer database and learn how to effectively make use of it
- Work strategically to communicate to the right market with the right message
This course includes
24/7 Student Support
End of course certification
Lifetime access to your course
Compatible with modern devices

of achievement
This certificate is presented to
Your Name

For completing the
Connecting with Customers Certification
on 21st November 2025
Selena Hurford
Selena Hurford
Course Tutor

Daniel Morgan
Daniel Morgan
Head of Academy

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.
The pass mark for the test is 70%.
If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.
Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.
This course thoroughly improved my knowledge of Microsoft Outlook. I found the modules on meetings, appointments and tasks the most informative. I’m sure these will all have a direct impact on my day to day working life.
If you do not already have a basic understanding of Outlook then the first few modules in particular will be very helpful to you as they cover the fundamentals extremely well.
There is also more advanced options for those who are at that level.
The course is very easy to follow, the tutorial videos are extremely well put together and you can learn at your own pace.

Jordan Grierson
I undertook the Data Protection Certificate course in May 2017. I found the course to have a very in depth amount of detail on Data Protection and the law and legislation around it. It also went into detail on the new Data Protection Act coming in 2018.
I would recommend this to anyone who is looking for a course with value for money and also to bulk up their knowledge and perhaps perusing a career in IT or security. The course is audited and comes with a certificate on completion which you are able to print yourself or have one sent out to you for a small fee.

Mason Malin
Taking the International Massage Diploma Course at New Skills Academy was my best idea and my best investment in a long time. The flexible timing, professional yet easy understand material helped me to change career (and life) in no time. Absolutely brilliant.

Mihaly Galambosi
Amazing course with so much detail. All the modules are easy to read and flow from one subject to the next. It was really easy to enrol on the course too and I received my log in information the same day that I enrolled. I would recommend the course to anyone wishing to pursue a course in floristry.

Stacey Garside
An excellent course with up to date thinking based on good research about canine behaviours. I particularly liked the style of teaching. Suitable for all levels and had just the right touch.
I found it stimulating, encouraging and above all, not patronising. It will be very helpful to me on my road as an animal Reiki therapist working with a wide variety of breeds in a rescue centre. I am now much more aware of calming signals and subtle signals that the dog is ready to accept contact.
I would recommend it to anyone wanting to enhance their understanding and communication with dogs.

Lucy Lofting
Absolutely loved this course!! I am very happy with my experience in completing this online course with New Skills Academy.
It was an easy process and their website is very easy to get around. No stress over time limits. I worked through the course at my own pace, and from the comforts of my own home.
Very informative and loved the worksheet after each module which gave me a chance to really think about the work needed for the final test and gave me a chance to really understand each module.
I will definitely be putting what I have learned from the course into practice within our office.

Natalie Rogerson
Why you should study with us
Learn with confidence...




Get a FREE Course
Sign up to our newsletter and get access to the Interview Skills and CV Writing Certificate course for free!
Simply enter your details below and we will email you access to your free course!
What our students say about us...

I found this course incredibly useful, as it provided me with practical knowledge which I can implement in my role as a Support Worker. The videos were clear and concise, and the downloadable worksheets reinforced what I had learned as I was able to put pen to paper. Overall, a fantastic course for a great price! I am looking forward to taking on my next one.
Teleisha Harley

Fantastic course! Well-presented and challenging with frequent assessments. I feel a serious sense of accomplishment having not studied for over 30 years! Videos that accompany each module are carefully thought out and informative. Am so impressed with this course, have now signed up for 3 other courses and recommending New Skills Academy to everyone!
Marva Hudson

Very interesting and helpful course. I ve learned a lot of interesting things about make up and the tutorials were very helpful and easy to understand. I really reccomend this course for everyone who is passionate about make up and wish to develop their skills and make a career from their hobby.
Nicoleta Lucaci

I am a doctor. This course is well organized, covering all areas of CBT. The videos and practical tips are very helpful. All the modules are arranged with good explanations and examples. Also each module consists of quick test and assignment which enables you to gain knowledge. Finally I would like to thank the New Skills Academy team.
Dr. M. Arshad

Yet another well laid out course. This is my 3rd course so far with New Skills Academy.
More than likely will be back for another one soon. This course was enjoyable to do, and I learnt a lot and passed first try. My certificate will be up on the wall soon.
Rob Coops

Omg im so excited, over joyed and all the good stuff that comes to mind! Wonderful experience doing lessons with New Skills Academy. I look foward to doing more courses with them. I hope this will encourage others to come on board and refresh your minds or to learn something new, it's a win win situation. I want to thank New Skills Academy so much for making this as simple as possible for me.
Shari Anderson

This course is a great way to brush up on my rusty excel skills, I recommend this course to anyone looking for something to do during lockdown, it's easy to use and talks you through each stage step by step. It has given me the confidence I need to further my career.
Georgia Darke

It was an eye opening course that was flexible and easy to access. I was able to complete it from the comfort of my own home whilst also having the tasks to complete which enabled me to check my knowledge. I know feel much more confident in my field of work and really enjoyed doing it.
Ellie Clarke